DTC & commerce
AI video ad production pipeline
Shipped at Ad Platform (in-house) · led by Parik Ahlawat
01
The problem
DTC brands need fresh video ads faster than a human team can script, shoot, and cut them. Creative volume is the bottleneck on every ad account.
02
The constraint
Volume can't come at the cost of the brand: nothing runs on an ad account until a person has seen it, so the automation has to leave a clean approval gate.
03
The system
A 13-state production pipeline that scripts, generates across 11 video models, and voices ads end to end, with human approval gates before anything reaches Meta Ads.
FIG. 01 · SYSTEM FLOW · 7 NODES · 7 FLOWS
04
The human in the loop
A human signs off before any ad launches; the pipeline handles the 13 states around that decision, not the decision itself.
05
The outcome
A pipeline that lifted weekly ad output 5×, with a human signing off before anything launches.