Question 1

What does phavella actually build?

Accepted Answer

Custom AI systems that sit over the systems you already run, Salesforce, NetSuite, SAP, QuickBooks, Meta Ads, and so on. Every consequential decision is reviewed and approved by a human on your team. We do not replace your stack and we do not ship autonomous agents on production decisions.

Question 2

Why human-in-the-loop instead of agentic AI?

Accepted Answer

Agentic demos look great in a deck. The moment a decision has a dollar amount on it, an invoice approval, a price change, a $50k ad buy, the failure modes are not theoretical. We design HITL touchpoints explicitly: where the AI proposes, who approves, what gets logged. Speed without abandoning judgement.

Question 3

What size of business is phavella a fit for?

Accepted Answer

Established mid-market operations and up, where integrations are dense and the cost of a wrong autonomous decision is real. Smaller operations are usually better served by off-the-shelf tools. We'll tell you on the discovery call if we're not a fit and point you somewhere useful.

Question 4

How does an engagement work?

Accepted Answer

Four phases: Discovery (2 weeks, fixed-fee operations audit), Architecture (4 weeks, fixed-fee solution design + prototype + SOW), Build (12-24 weeks, milestone-billed implementation), Operate (ongoing, 6-12 month contracts for tuning and monitoring).

Question 5

Where do you typically ship?

Accepted Answer

Back office automation, supply chain and inventory intelligence, customer pipeline / sales operations, and finance operations. We are systems builders for operations, not strategy consultants.

Question 6

Does phavella replace QuickBooks, Salesforce, or our ERP?

Accepted Answer

No. We are the layer on top. Your system of record stays your system of record; we read from it and, where you let us, write back. Migrations are out of scope on purpose.

Question 7

What does it cost?

Accepted Answer

Engagement-shape dependent. Discovery and Architecture are fixed-fee. Build is milestone-billed. Operate is monthly. We share ranges in the discovery call and lock specifics in the Statement of Work.

Role	Decision	Frequency
Account executive	Reviews and edits drafted outreach before send	Per touch
Sales manager	Approves the lead-scoring rubric retrains	Quarterly
Account executive	Decides whether to act on a deal-coaching nudge	Per signal
Rev-ops	Audits CRM auto-updates weekly	Weekly

AI Sales Operations

What the operation looked like before.

How the system is wired.

Where humans approve, review, decide.

What changed for the operation.

What runs underneath.

Have an operation shaped like this one?