AI Video Ad Production
Sits over Meta Ads + Drive + your creative team
Headline outcome
13-state production pipeline; weekly ad output 5×
What the operation looked like before.
A DTC brand running multi-channel paid social with a small in-house creative team. Each new ad concept took 5–9 days from brief to publish. Competitor research was a manual sweep through Meta Ads Library. Scripts went through three rounds of doc revisions before a single frame was shot. Final assets lived in a tangle of Drive folders and Dropbox links.
The bottleneck
The team could not produce enough ad variants to keep CPAs healthy. Promising hooks died in the script stage because the round-trip on revisions burned a week per concept.
How the system is wired.
The system reads from Meta Ads Library, the brand's Drive, and a Slack-driven brief intake. A vision-LLM forensics pass extracts hooks and pacing from competitor ads. Claude generates scene-level scripts grounded in the brand knowledge base. Per-scene videos are generated through a routed pool of video models (chosen per shot type, not globally). ElevenLabs handles VO. Every artifact lands back in Drive in a deterministic structure, with Slack approvals on the critical path.
Video Forensics
AI-powered competitor video analysis. Extracts hooks, pacing, visual patterns, and engagement signals from any ad using whichever vision model fits best.
Script Generation
AI generates production-ready scripts from forensics data, brand guidelines, and target audience profiles. Swap in any LLM.
Video Generation
Connect any video generation model, open-source or commercial. Automatic model routing based on style, duration, and quality.
AI Voiceover
Pluggable voiceover generation. Multiple voices, languages, and emotional tones matched to script intent. Use any TTS provider.
Deployment Pipeline
Automated deployment to ad platforms, cloud storage, and spreadsheets. Full lifecycle tracking from draft to published.
Slack Integration
Slack-integrated approvals, notifications, progress updates, and team collaboration throughout the pipeline.
Where humans approve, review, decide.
Every consequential decision routes through a person on your team. Speed without abandoning judgement.
Sample approval surface
Approves the hook brief before scripts are generated
Flagged- Decision frequency: Per concept
- Routes to the operator daily review queue
Creative lead
| Role | Decision | Frequency |
|---|---|---|
| Creative lead | Approves the hook brief before scripts are generated | Per concept |
| Brand owner | Reviews script in-Slack, can request revisions or shoot-as-is | Per script |
| Creative lead | Reviews the assembled cut before publish; final yes/no | Per video |
| Performance marketer | Approves Meta Ads launch (placement, audience, budget) | Per launch |
What changed for the operation.
4
Outcomes the operating team validated. Numbers below are anonymized to client policy.
Concept-to-publish
~24 hours
↓ 80%
Weekly ad output
5×
+5×
Approval round-trips
1 average
down from 3+
Pipeline states under FSM
13
fully audited
We share the underlying breakdown in a discovery call under NDA.
What runs underneath.
Talk to us
Have an operation shaped like this one?
We'll start with a 2-week Discovery, fixed-fee, against your real systems and operating people. If we're not a fit we'll say so on the call.